The Group is aiming at, over cities and suburbs, constructing all-weather, innovative and multifunctional air-structured stadiums which are environmentally-controllable, energy saving, temperature-and-humidity-modifiable. Such stadiums would be furnished with various outdoor sports facilities such as footpath and cycle-path; operated in modern and systemic management methods with diverse contents such as sporting events, sporting training courses and athletic rehabilitation.

Beijing won the bid to hold 24th Winter Olympic Games in 2022. Focusing on the winter sports industry, we introduced concepts, research and development, investment, construction and operation – the ice and snow-themed amusement parks with air dome as the core structure manifested and enriched the industry. We hope that the establishment of a landmark would propel an advancement of the surroundings with a new way of life and business mode, and further change the skyline of a city by integrating winter game-related creativity, cultural themed paradise, touristic experiences and ways of life into commercially viable operation for recording this era.

Through investment and operation of various sports training institutes and sports-related clubs, we established a professional operation and management platform of stadiums encompassing sports fitness (such as football, basketball, tennis and badminton), training courses, recreation and parent-child interaction. The Group held sports stadiums and contracted stadiums paved the way for quality services, including vocational training, youth training, coach training, sports events, and parent-child entertainment, which significantly contributed to the Group’s core competence, and ultimately, we cultivated professional and branded management operation team.

We run business promotion for professional sports clubs including operations of Beijing BG Phoenix Women Football Club and Beijing BG Baseball Club. Such business promotion involves holding of events, commercial activities and public good for the clubs.

As an emerging business model, our innovative structured stadium offers facade-based media for advertisement clients. We further upgrade the stadium’s operational methods and built media platforms by utilizing intelligent hardware and internet applications. We also introduced qualified contents through collaboration with various media, so as to provide diverse services to innovative and standard sports stadiums.